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Hi! My name is Jeff.

As an IT professional, I’ve seen more and more companies adapt to new methods of collecting and using data to improve their bottom line and customer experience. Since most brands today want to gain a better understanding of their customers online to better serve their needs, it’s essential that you’re able to harness and analyze experience data to gain a deeper understanding of your customers in detail. If you’re looking for ways you can use experience analytics data, follow this guide.

Way 1) Unify Customer Data

To form a complete picture of your audiences, it’s essential to integrate rich behavioral data to existing data management platforms, customer data platforms, and business intelligence tools. Integration helps you to unify your understanding of customers to make analysis and insights easier to understand.

Way 2) Enrich Existing Marketing Segments

Most marketers have already segmented their customers and experience analytics data can give these segments more meaning by adding mood and intent information. Once you’ve enriched your segments, you can target users exhibiting specific behaviors with the purpose of improving their user journey and experience.

Way 3) Summarize and Monitor Behaviors

An experience analytics platform can enable you to create your own data summaries of your behavioral metrics for any page and track differences in visitor behavior over time. Your subject-matter experts can then examine these summaries to derive data-based insights about your customers, helping you summarize and monitor customer behaviors.

Way 4) Correlate Site Performance and Form Submissions

Without knowing how your customers interact and behave with your forms, you’re unlikely to be able to properly fix any problems. Implementing a platform that enables you to analyze the effect of site performance on visitor confidence to submit forms and on overall conversions will allow you to use this data to optimize the performance of your forms, whether it’s adding new features or making the process quicker for users.

Way 5) Use Anomaly Detection

It’s also important that you implement a platform that allows you to detect any errors with your digital offerings like page errors or loading issues.

When you know more about your customers and you can understand their psychological mindset, you can make better decisions to improve the digital experience.

If you want to learn more ways to use experience analytics data, click the link below for more information.