5 Tips to Get More from Google Analytics

5 Tips to Get More from Google Analytics

Over the years, Google has worked to redesign and reorganize its analytics program to offer new visualization features and ensure visitor, browser, mobile device, location, and conversion tracking. Users can see all pertinent data from one main dashboard and know what terms and keywords people are using to find their site.

There is even a whole lot more that Google Analytics provides that many business owners may not be taking advantage of. Google Analytics can help users answer deep questions about their website performance and data.

Answers to questions such as:
— How well does the respondent audience in my web visits correspond to my target audience?
— How can I enable colleagues who are not web-analytics gurus to more fully use and benefit from my
website data?
— What new insights to gain and retain customers can I learn by blending my Google Analytics data with Salesforce.com data or other sources?
Can be very helpful in getting the most out of Google Analytics.

If you haven’t been using Google Analytics to full capacity, here are a few reasons why you should:

#1 Automate your cohort analysis:
Cohort analysis is a method used to understand a class of website visitors, categorized by a certain action over time. It can include cross-platform data that reveals a customer’s lifetime value to date.

#2 Drag & drop advanced analytics:
Highs and lows are of good value but sometimes what you really want to identify are the trends in overall volume. Using tools like Excel or Microsoft Office can be a chore for obtaining these types of analytics but software that connects directly to Google Analytics could be helpful.

#3 Blend data:
Google offers plenty of options to incorporate outside data into Analytics. If you have data in Salesforce, some other CRM system, or other market research logged elsewhere, you can integrate various forms of data into Analytics to measure target precision and get how well web respondent audiences correspond to target audience.


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