If you are a UI/UX manager, it is likely that one of the most important goals for you is to create sustainable business relationships and relevance for your organization’s brand.
It is also likely that it is highly important for you to make use of analytics, digital assets, and the integration of audience information to create a highly personalized customer web experience.
While most managers actively use personalized strategies, very few of them, in fact, as much as 6 percent are using a more advanced strategy. The web experience foundation allows you to analyze marketing ROI and engagement, control campaigns, compare and track customer preferences, and manage content from various channels.
What exactly are the five essential elements of the web experience foundation? Well, here they are:
1. You must have the ability to speed up the time-to-market for campaigns, offers, and experiences.
When combined with a solid solution for tag management, changes made to the implementation of analytics can easily be rolled out in a few hours instead of a few days. Additionally, a lower skill dependency is needed. Developers are only required to ensure all data layers are well crafted based on the analytics solution design.
2. Create a more holistic view of the entire customer journey.
This must be done in a way that leverages customer intelligence and provides a positive customer experience, no matter the channel. Making use of ECID allows for the ability to track customers at an individual level.
3. Use people-based marketing to connect with your audience.
Rather than spamming customers with offers, services, or products that may or may not solve their problems, consider using people-based marketing so devices are linked to the exact person. This allows the marketer to see the entire customer journey and better understand pain points.
4. Develop personalization architecture.
You can easily develop this by building a customer intelligence platform with tools that allow you to conduct A/B testing on various experiences and recommendations. This allows you to create automated campaigns throughout the entire customer journey.
5. Develop a digital mindset.
Creating a truly effective web experience foundation takes more than just deploying tools and technology. It requires a digital mindset to keep up with changes within the digital landscape and the skills to pull off projects.
If you would like to find out more about how to create an exceptional web experience for your customers, click the link below for more information.