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Why Internal Communications Is Critical for Employee Experience

Why Internal Communications Is Critical for Employee Experience

Over the past few years, employee experience has emerged as a primary topic of focus and discussion for companies looking to boost productivity, improve their level of strategy development and execution, as well as ensure more results for all departments of the team, primarily for those managing the bottom line.

In business, change is always the consistent constant that never goes away. With the new rules of work already in play and the changing demands of the workforce evident throughout many industries, the concept of the employee experience has become front and center. Employee experience is much more than just having good relationships and wonderful vibes in the office but it is also about the investment of time, energy, resources, trust, and money within the organization.

Organizational culture will remain a top priority for as long as we have companies and people who run them and work for them. But, just how important is creating an excellent employee experience in your organization? And how much of a role do internal communications play? Well, both are very critical, yet extremely difficult to pull off and maintain.

In fact, according to the 2017 Global Human Capital Trends report produced by Deloitte, nearly 80 percent of executives stated that they thing employee experience is very important (at 42 percent) or important (at 38 percent). However, only 22 percent of the executives and companies surveyed believed they were actually doing a very good at creating and implementing a unique employee experience.

Employee experience plays a significant role in attracting, recruiting, and retaining top-of-the-line employees especially in a labor market that is not growing as quickly as it used to and when talent requirements are becoming increasingly more niched for many industries. Optimized employee experience is a bonus for both employees and for employers who want to grow their companies and bottom line.

To that end, Poppulo, a global leader in employee communications software, has created a whitepaper that focuses on the importance of employee engagement and how internal communications can drive that. In conjunction with Human Factors International, Poppulo researched what communications mean from the perspective of an employee. The research was conducted in five main industries – engineering, healthcare, manufacturing, pharmaceuticals, and mail and transportation services. But, the principles can be applied across nearly every industry.

This whitepaper will help you to understand why establishing a service-oriented culture is vital at all levels of the organization as well as why applying principles of customer satisfaction and excellence to the journey of an employee is also important. Additionally, it will help you to understand the traditional models of engagement and why the engaged employee today is one who is satisfied, committed, involved, and empowered. He/She expects a more human-centered experience that is supportive, creative, and empowering.

Finally, this whitepaper will address the need for better internal communication within organizations that is built on a deep understanding of the way employees work. Internal communications are no longer just sending and receiving messages but ensuring work gets done and employees realize their internal value toward work.

Telling an employee’s story in a way that matters to them starts by listening to them, reinforcing the values that matter most, and connecting in relevant ways that make the most difference.


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