Many consumer-facing organizations think that their most important relationships are the ones they have with their customers, but this isn’t necessarily the case.
Your most important relationships are the ones you have with your employees.
While the need to forge strong ties with customers can’t be understated, the quality of those relationships largely depends on how happy and engaged your team members are — specifically those working on the frontlines.
Frontline workers that have a great relationship with their employer will naturally connect better with shoppers and deliver exceptional customer experiences.
Industry data supports this. A study published in the Journal of the Academy of Marketing Science found that “employee satisfaction trajectories strongly impact customer satisfaction for companies with significant employee-customer interaction.”
It starts with communication. One way to foster stronger employee relationships is by improving internal communication. When you streamline how information flows in your organization, team members can connect better with each other and your business.
Unfortunately, the internal communication processes of most companies leave a lot to be desired. Many organizations rely on multiple channels — including email, phone calls, SMS, and messaging apps like Facebook Messenger and WhatsApp — to relay information.
All those apps and systems create a complex and fragmented employee experience that results in poor adoption and reach.
This is why a digital workplace platform like WorkJam can be very advantageous. WorkJam provides a single app for all the needs of your frontline workers, with communication at its core.
Our platform can streamline and improve frontline employee communication in your organization through the following ways:
- Ditch Email
- Forge a stronger connection with frontline employees
- Boost manager and employee productivity at the last mile
- TARGET messages to make communication more efficient
- Optimize your internal communication strategy
- Improve consistency in operations
- Supplant and prevent the rise of shadow IT
- Focus all communications and workflows in one place
- Benefit as change management becomes easier