For the sixth edition of the “Small & Medium Business Trends” report, Salesforce surveyed 3,350 leaders from small, medium, and growth businesses (SMBs) — those with 200 or fewer employees. The global survey uncovers:
What distinguishes growing SMBs from their peers
How SMBs are strategizing their tech stack to achieve their goals
AI’s impact on productivity and revenue, and SMBs’ plans for its expansion
Due to rounding, not all percentage totals in this report sum to 100%. All comparison calculations are made from total numbers (not rounded numbers).
Data in this report is from a double-anonymous survey conducted from August 3, 2024, through September 16, 2024. Respondents represent 26 countries across six continents. All respondents are third-party panelists.
