For the ninth edition of our “State of Marketing” report, Salesforce surveyed nearly 5,000 marketers worldwide to discover how marketers:
Evaluate the rise of artificial intelligence (AI) and implementing it in their operations
Approach their data acquisition, maintenance, and application strategies
Ensure customer trust and security as vulnerabilities increase
Unless cited otherwise, data in this report is from a double-anonymous survey conducted from February 5th to March 12th, 2024. The survey generated 4,850 responses from marketing decision makers across North America, Latin America, Asia-Pacific, and Europe. See page 33 for further survey demographics.
Due to rounding, not all percentage totals in this report equal 100%. Comparison calculations are made from total (not rounded) numbers.
