Think about how many emails arrive in your inbox every day. Now think about how many of those emails actually get opened every day, or the next day, or even the day after that. Now think about how many emails actually get a response from you.
When it comes to sales and marketing strategies, whether an email recipient opens the email or not could be the difference between your next big sale and the additional zero to your paycheck.
But how do you get people to open? Companies use several tactics to make their emails stand out:
> Click strategy — make the move from email to online store swift and easy with a call to action link.
> Clever subject lines — pique the reader’s curiosity and effectively introduce the subject.
> Combine discounts with goals — if a product or service is on sale and it will help the buyer reach a specific goal, then connect the two.