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Marketing

  Voice assistants offer the biggest business value in voice commerce, according to...
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Your customers expect memorable moments at every brand touchpoint. And when you have...
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As a marketer, you’re likely feeling today’s challenges of powering differentiated digital experiences...
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Census is the basis for reviewing the country's progress in the past decade...
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Going digital brings with it a host of benefits including speed and ease...
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Styla tested and searched for digital marketing agencies that could provide content syndication...
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This whitepaper reveals how payment platforms can assist in driving innovation and boosting...
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This Omnichannel Grocery report explains how the more significant shift toward digital trade...
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B2B tech marketers face multiple challenges in 2021 and beyond. This exhaustive guide...
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Seasonality has a huge impact on sales and revenues for B2B ecosystems. As...
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Bython’s research is highlighted in this second report and is based on six...
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AI excels at extracting insights about your target audience from data provided by...
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"How can I embrace the impossible future?" This question is one almost every...
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Basware was at a crossroads trying to reach finance leaders within companies with...
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https://www.onlinewhitepapers.com/2021-state-of-b2b-demand-generation-and-content-trends-report/  
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Geographical borders are diminishing day by day as brands become more global. Creating...
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Understanding the changing landscape of marketers and content The past year has created...
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The pace of digitization within the B2B space is majorly underestimated. A 2016...
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No matter where you look or what top brand you engage with, personalized...
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When it comes to choosing the best B2B data providers, things get confusing....
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In the days of old, billboards used to be the hallmark of getting...
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When new revenue plans are set up by the marketing leaders, the main...
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When creating an ad copy for the international market, attention to detail is...
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In the current market, marketing firms have strong competition as all of them...
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The global economy and businesses have faced a heavy decline at the hands...
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Many experts would agree when we say that the success behind a good...
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Most things in the world, from work to home and school to social...
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If we look around and see, technology is taking over almost every field...
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In the current era, most purchases have been shifted online. People prefer to...
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With the development of overall technology over the past few years, many companies...
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It is no secret that ABM programs have become the main strategy for...
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Sales teams are one of the busiest teams in the marketing industry as...
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At some point in our lives, we must have received a call from...
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The marketing trends have changed and they are still changing. Companies are continuously...
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Direct-dial numbers are a huge thing in the marketing industry right now and...
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B2B marketing has evolved from simply producing good content to creating great content...
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Our devices are such a huge part of our daily lives. From the...
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Does your company have huge, dusty museums of software, solutions, and tools? How...
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Most modern customer-facing organizations are now embracing the basics of digital and analytics....
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The market has shifted. There is a seismic change happening right now in...
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Did you know that 84% of consumers say that being treated like a...
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The rules of engagement are changing, and they have never been more critical...
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The difference between success or failure in your business could hinge upon how...
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The grocery industry has seen a radical change in the last five to...
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Traditionally, the retail and gifting industry has always had its busiest season during...
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The self storage industry has evolved considerably over the past 60 years. Although...
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Starting a business is hard. Growing a business can be much harder. One...
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In today’s digital world, creating demand requires a combination of effective lead generation...
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In a changing world of commerce, companies need to change with the times...
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There are so many different formulas and strategies out there that you could...
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A successful business has many moving parts that all work together to ensure continued growth...
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Let's face it — when it comes to eCommerce, it is much easier...
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Over the years, many B2B organizations look to analytics and data to achieve...
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One of the biggest tools in the marketing toolbox for business is the...
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Software companies have traditionally been a chaotic environment for both developer and content...
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How is your organization handling the post-GDPR world? The sweeping regulation that went...
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The Marketing world has been a constantly changing landscape in the last 20...
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Many companies are searching for greater ownership and data control that is focused...
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Today, marketers must heavily rely on big data to create personalized and effective...
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The intelligent automation journey is real and corporate enterprise practitioners are looking to...
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Data and data strategy are both gigantic touchstones of a B2B organization as...
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In the world of coding and app development, the name of the game...
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The advent of Digital Transformation has changed many industries for the better with...
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Business is a tricky animal to tame, there are so many variables to...
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One of the main factors involved in enterprise marketing is personalization. Delivering an...
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Utilizing analytics used to be a time-consuming and tedious process of poring over...
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The world of B2B marketing is quite competitive as many companies look to...
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Hello! My name is Josh. Many organizations struggle to use data intelligently. It...
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The world of marketing and acquiring customers has been a changing landscape over...
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Hello! My name is James. Today, we are going to discuss a few...
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The Internet has brought wonderful changes to our modern world with improved communications...
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How important is Supply Chain to modern business? If you conceptualize Supply Chain...
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Hi! My name is Brian. Did you know that webinars have become one...
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Hi! My name is Mark. As a marketing professional, I know better than most what it...
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Hi! My name is Robert and I’m a marketing professional. The cloud platform is no...
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In the old days, doing business and garnering new customers was in some...
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Business has always been a changing animal and one that always adapts to...
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Hi! My name is Frank. As a marketing professional, I understand more than most how essential it...
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Hi! My name is Avery. As a marketing professional, I’ve seen how improper digital transformation projects...
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When it comes to the world of design, it is not as simple...
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Hi! My name is Matt. As an HR professional, it’s my job to help companies achieve...
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Hi! My name is Jim. I’m the marketing director for a large Airline company and...
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Brand Security is a subject that should be addressed by every company. With...
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Hi! My name is Fred and I’m a marketing professional. Did you know that product...
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Hi! My name is Craig and I’m a marketing professional. CIAM or customer identity and...
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Hi! My name is Anthony. As a sales professional, I understand that there are always...
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Hi! My name is Josh. I’ve been hearing my friends talk a lot about Content...
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Hi! My name is Geoff. I’ve worked with customer experience managers and IT professionals for...
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Hi! My name is Brad. I’ve worked in a contact center for many years now,...
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Hi! My name is Stephen. I’ve been in customer service for over 30 years now...
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Advertisements can be presented in many different ways, including through traditional media such...
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As with almost every industry, trends in affiliate marketing and advertising are constantly...
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Ever since the European Union’s GDPR has been passed, companies have been worried...
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Hi! My name is James. As an HR professional, I understand how difficult it can...
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Hi! My name is Richard. As a marketing professional, I understand that many organizations are looking to...
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Hi! My name is Cory. As a sales professional, I understand how time-consuming repetitive tasks...
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Hi! My name is Tom and I’ve been an IT professional for many years. A marketing...
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Content creation is a big deal these days, especially with major companies beginning...
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Hi! My name is Chad. As a marketing professional, I understand that many online...
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Hi! My name is Keith. As an HR professional, I’ve seen many organizations try to...
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Just ensuring a smooth functioning website and efficiency of business processes on the...
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As the world becomes more digital, more and more paperless solutions are being...
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Hi! My name is Brad. I am an IT professional that has a few...
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Hi! My name is Jamie. I’m an HR professional for a local software company...
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Hi! My name is Tim and I’m an IT professional that works closely with...
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Hey, I’m Tim and I’m an IT professional. Since the implementation of GDPR, many...
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In marketing, advertising, and business, a brand is a design, symbol, name, phrase,...
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Digital transformation, or DX, is the transformation that the processes and activities of...
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Did you know that the right marketing strategies and investments can drastically drive...
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As your products and production technologies evolve, so do the customers. And with...
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This whitepaper presents data concerning trends, challenges, and opportunities in the market for...
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Meet Chad. Chad has been working for over thirty years and has seen...
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Meet Andy. Andy is the head of marketing for his retail business and is interested...
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About this whitepaper Private branch exchange, or PBX, is a communications system, typically...
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Hi! My name is Phil. I’m the head of marketing for a medium-sized...
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Meet Jeff. Jeff has been an analyst for over 30 years and has...
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Companies face tough questions when it comes to technology investment. One such question...
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Keep it in-house or outsource? What are the steps to perform a cost...
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Sherry works for a marketing consulting agency. Her coworker Ron is new to...
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Advancement in technology has given consumers wide access to information and products and...
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Account-takeover (ATO) fraud is an identity theft strategy whereby a bad actor obtains...
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Mark has been a customer service representative for over 30 years and has...
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When a potential customer visits your website, they have certain expectations, so if...
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Dana is an IT professional who wants to decrease the amount of confusion...
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As media professionals experience a fast-growing amount of digital media in file-based post-production,...
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It can be tough for your company to keep up with evolving expectations...
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The world runs on data. With so many measurements and metrics to track,...
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Amy is the owner of a small business with 300 employees and 3...
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From mobility to security, to business processes and app-building – Digital transformation is...
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Have you ever tried perfecting your budgeting plan only to find that it...
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Digital transformation has definitely eased business processes, but has added a number of...
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Jill, the marketing head of a large manufacturing company, is looking for better...
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Wendy is looking to develop effective dashboards for her company because she understands...
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David is a marketing manager for a CRM company and wants to learn...
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The evolution of technology is at an all-time high. Businesses and individuals must...
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Sales are often bogged down by manual processes, the busy work of the...
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Customers today require human communication combined with the speed and efficiency of automated...
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Almost every organization today is in urgent need of making 3 massive shifts:...
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John is the marketing manager at a large company. One Wednesday, he decides...
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Michelle is a marketing associate at a mid-size Utah-based company with over 300...
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Stacy is the chief marketing officer at San Francisco software company. She holds...
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Many customers today begin their shopping journey online before they visit a physical...
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A Mighty Mid-Market Growth Leaders Survey was conducted by Decision Tree Labs and...
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Customers today expect customized experiences that are individually catered to them. Sitecore Experience...
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Lina is a recruiter at a gaming company. She wants to be a...
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When customers engage with brands, they expect to receive an experience that is...
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Creating a marketing strategy is the first step required before you can execute...
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From the minute a lead, or prospective client, learns about your company and...
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Information today is more accessible than ever before, and this accessibility enables potential...
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With the massive amount of content being thrown at us daily, it is...
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It may seem impossible, but there is such a thing as advertising to...
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As we enter the fourth industrial revolution, product-oriented companies like manufacturers, retailers, and...
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If e-commerce is a main priority for your company, there will be many...
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Once a company establishes an online presence, the variables to assess performance immediately...
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According to the market research firm IDC, the worldwide big data and analytics...
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Digital touchpoints have become the main way customers experience a brands' product or...
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It can be difficult for a large company to ensure that every employee...
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Security is extremely important to enterprises today as security risks have increased over...
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A platform that is connected and integrates native tools, data, and insights to...
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Much like the customer experience, the candidate experience matters. Candidates are consumers. Like...
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One of the primary elements for the manufacturing industry is to stay up-to-date...
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EMarketer estimates that e-commerce sales make up 9% of total retail outlays. With...
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There is a plethora of apps on the market today making it one...
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ERP systems have become the nucleus of almost every organization. This is because...
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Creative Review and Adobe teamed up to conduct a report on the working...
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From small business owners to the average blog creator, web and social analytics...
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What happens when comprehensive data is combined with exceptional design? A WOW element...
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It is difficult for CX professionals to show the connection between improving CX...
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There are several challenges that customer experience executives face in today’s world of...
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Jason and his product development team have been working tirelessly on a highly...
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When marketers are able to fully personalize the end-to-end shopping experience for customers,...
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Can one bad experience negatively affect your company or brand? As it turns...
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Rumor has it that by 2020, customers will manage an approximate 85 percent...
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Marketing teams are collaborating all the time. From brainstorming ideas and developing new...
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The retail industry is one sector in which companies have a short window...
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The two most important stakeholders for any company are its employees and its...
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Pricing is one of the most important components of the marketing mix. And,...
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Thanks to the trends of Instagram and Snapchat stories, people are able to...
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