Today, businesses have everything they need – skilled human resources, advanced technologies, customers willing to try out something new, and lots of problems to solve. The one thing, however, that many companies lack is trust. Trust is the most essential building block of any business. Without trust, customers stop buying, employees stop working, and businesses don’t succeed.
Trust must not only be an idea, but must be instilled at every level of an organization, particularly within a B2B environment. Trust is, without a doubt, the most vital differentiator between your business and the business down the street. Only when other companies trust your business will they outsource operations or send over data.
Digital businesses rely heavily on interaction with stakeholders that operate outside of the organization’s secure firewall. Moreover, processing and storing online transactions can increase the risk of data breaches which could undermine the reputation of a trusted brand.
This report by Forrester will tell you why trust must be the foundation of your B2B digital ecosystem and how to cultivate more of it in daily operations, marketing, and strategy.